Senior Sales Engineer

ZFA is seeking a highly motivated and experienced Senior Sales Engineer / Business Development Engineer to join our company. You’ll play a crucial role in driving sales, identifying new business opportunities, and providing technical expertise to our clients within the industrial automation sector.

• Identify and develop new business opportunities within the industrial automation sector.
• Promote and sell automation products, solutions, and services to existing and prospective
clients.
• Prepare and deliver technical presentations explaining products or services to customers and
prospective clients.
• Build long-term relationships with key customers and decision-makers.
• Collaborate with engineering and technical teams to understand client requirements and
recommend tailored solutions.
• Develop sales strategies and plans aligned with company objectives.
• Conduct site visits, attend industry events, and participate in product demonstrations as needed.
• Track sales performance and report on business development metrics.
• Stay up to date with industry trends, market activities, and competitors.

• Bachelor’s degree in Electrical, Mechatronics, or Industrial Engineering.
• Minimum of 3 years’ experience in sales or business development within the automation
industry.
• Solid technical knowledge of industrial automation solutions (e.g., PLCs, SCADA, HMI,
sensors, drives).
• Strong communication and negotiation skills, with a customer-centric approach.
• Ability to translate complex technical concepts into clear business benefits.
• Experience with CRM software and sales reporting tools.
• Self-driven, goal-oriented, and able to work independently.
• Team player with a proactive attitude and strong problem-solving skills.